A plain white box in an empty gallery is opened up by an animated line drawing seen on its inside surfaces. The drawing works from the inside and the outside of the box to push and mould the surfaces until it gradually assumes the shape of a car, complete with wheels, seats and wing mirrors. An Audi grill appears and the box changes into a real car, with the screen messages that Audi have unboxed the box, and introducing the new streamlined Q5 with a quirky little tune from Woody Guthrie that brings a certain child like demeanor to a happy advert.
